Clear ICP,
faster traction
The ICP Focus Check enables B2B founders and commercial leaders to pinpoint their Ideal Customer Profile - unlocking sharper market focus, stronger positioning, and the foundation for predictable, scalable growth.
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What you can expect
The ICP Focus Check combines a powerful self-service tool with three focused half-day workshops designed for ambitious tech founders and commercial leaders. This hands-on program sharpens your Ideal Customer Profile (ICP), develops targeted go-to-market strategies and delivers a clear, actionable roadmap for repeatable growth. Each workshop dives into 3 key growth lever: strategic pricing models, sales cycle optimization and scalable lead acquisition.
We know the challenges, you are facing
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Do you really know who your most valuable customers are?
Your best customers share patterns. We help you identify them – and turn that insight into sharper targeting, messaging, and margin.
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Do you know where your product fits best – and fastest?
Don’t waste time on segments that won’t convert. Find your fastest path to product-market traction – and double down on what works.
Are you pricing for growth - or leaving margin on the table?
Your best customers will pay more – if your pricing reflects their needs, pain points, and perceived value. We help you price with confidence.
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Is your lead gen scalable – or just expensive?
Stop relying on founder-led sales and spray-and-pray outreach. Shift to a scalable system built around the customers most likely to convert.
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Are long sales cycles slowing your growth?
Cut through delays by focusing on the real decision-makers and the most urgent pain points in the buying process.
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Saying the right things to the wrong people?
Even great products miss the mark when the message doesn’t fit the audience. Let’s fix the disconnect between your ICP and your brand communication.
Is your Go-to-Market built on a solid ICP?
Clarity starts with knowing your customer. The ICP Focus Check reveals how well your segments, user personas, and buying centers are defined – and where strategic gaps may be holding you back. Use it as a foundation for sharper decisions and scalable growth.
Start with the ICP Focus Check
Quickly assess how clearly your segments, user personas, and buying centers are defined – and how well they align to drive your go-to-market strategy.
Why?
A clear, actionable Ideal Customer Profile is the foundation for focused growth – but most teams either skip this step or assume they’re aligned when they’re not. Misalignment leads to wasted budget, weak messaging, and slow pipeline progress.
Who?
For B2B CEOs, founders, and commercial leads aiming to gain clarity on their ICP and turn it into a focused, scalable growth strategy.
What's in it for you?
A quick but powerful snapshot of your ICP maturity -showing how well you understand your target customers and how effectively your ICP is guiding sales and marketing decisions.
From ICP to Revenue: Turn strategy into results
A clear ICP is your foundation – now let’s build on it. Our workshops bridge strategy and execution to turn clarity into real growth.
1. Case: Optimized Pricing Strategy
Translate customer value into pricing that drives growth. We'll help you structure your pricing around buyer willingness, perceived value, and ICP segments – so you're not leaving money on the table.
Why?
Even great products underperform when pricing doesn’t match customer value. Misaligned pricing leaves revenue on the table and can slow down adoption or limit expansion.
Who?
Ideal for CEOs, COOs, and commercial leaders preparing for growth, entering new markets and segements, or facing flat MRR despite strong customer interest.
How?
Begin with our ICP Check (included) to uncover strategic gaps and opportunities. Then deepen the insights in a focused 3-hour remote workshop tailored to your business challenge.
Investment: 1,500 EUR per workshop.
What's in it for you?
A value-based pricing structure aligned with your ICP segments, buyer personas, and perceived value – ready to test and scale.
2. Case: Shortened Sales Cycle
Accelerate deal flow by aligning your ICP and qualification criteria. This module helps reduce friction, focus your efforts, and move high-fit leads through the funnel faster.
Why?
Lengthy sales cycles drain resources and delay revenue. Often, the root cause lies in unclear ICP targeting, weak qualification, or scattered messaging.
Who?
Ideal for commercial leads and sales teams struggling with slow-moving deals, uneven pipeline velocity, or misalignment between marketing and sales.
How?
Begin with our ICP Check (included) to uncover strategic gaps and opportunities. Then deepen the insights in a focused 3-hour remote workshop tailored to your business challenge.
Investment: 1,500 EUR per workshop.
What's in it for you?
Sharper qualification criteria, aligned messaging across the funnel, and a more focused buyer journey – all built around your ICP.
3. Case: Scalable Lead Engine
Build repeatable, ICP-driven Demand Gen engines by defining clear targeting strategies, channel focus and conversion tactics to consistently attract and convert the right leads at scale.
Why?
Random outreach = random results. Scalable growth needs a structured, ICP-driven approach to targeting, messaging and channel execution.
Who?
For commercial leads (and GTM teams) looking to strengthen their outbound and inbound strategies, refine campaigns, and build a scalable demand generation engine.
How?
Begin with our ICP Check (included) to uncover strategic gaps and opportunities. Then deepen the insights in a focused 3-hour remote workshop tailored to your business challenge.
Investment: 1,500 EUR per workshop.
What's in it for you?
A repeatable, ICP-driven demand generation system – including precise targeting, prioritized channels, message-market fit, and conversion tactics designed to consistently fill and accelerate your pipeline.
4. Case: Custom Workshop
Tackle your most pressing growth challenge with a workshop tailored to your business context – grounded in your ICP.
Why?
Not every growth challenge fits a standard playbook. Whether it’s entering new markets, repositioning a product, or aligning teams, custom problems need custom solutions – always starting with a clear ICP.
Who?
or B2B founders, CEOs, or commercial leads with a specific strategic challenge – like GTM realignment, vertical expansion, or messaging refinement.
How?
Start with our ICP Check (included), then dive deeper in a customized 3-hour remote workshop tailored to your company’s specific challenge. Pricing for fully customized formats depends on scope and requirements.
What's in it for you?
A customized, ICP-driven session focused on your specific business need – turning complexity into clarity and giving you a clear, actionable path forward.
Your guide to a sharper GTM strategy
Charlotte Altmann
With 15+ years of experience, I support B2B tech companies across the EU in scaling with focus. As a GTM advisor, I partner with founders and commercial leads to achieve strategic growth and create high-performing teams that deliver lasting results.
Hear what our customers have to say about us
From scaling pains to scaling wins – our clients share what working with Growth Heroes really feels like.
"We had traction, but not direction. The initial growth phase with Growth Heroes gave us both – and a roadmap we still use today."
"We stopped wasting time on leads that never converted. Growth Heroes helped us focus, simplify, and grow with intent."
"We had traction, but not direction. The initial growth phase with Growth Heroes gave us both – and a roadmap we still use today."
"The clarity we got on our ICP was the missing piece. Everything clicked after that – our message, our sales, even our product roadmap."
"We stopped wasting time on leads that never converted. Growth Heroes helped us focus, simplify, and grow with intent."
Ready to unlock your full potential in the DACH region?
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