The ICP Health Check helps B2B founders and commercial leaders assess, validate, and sharpen their Ideal Customer Profile: ensuring precise market focus, clear positioning and a foundation for scalable growth.
The ICP Health Check combines a powerful self-service tool with three focused half-day workshops designed for ambitious tech founders and commercial leaders. This hands-on program sharpens your Ideal Customer Profile (ICP), develops targeted go-to-market strategies and delivers a clear, actionable roadmap for repeatable growth. Each workshop dives into 3 key growth lever: strategic pricing models, sales cycle optimization and scalable lead acquisition.
Develop a pricing strategy that maximizes margin, reflects your value, and supports sustainable growth, tailored to your ideal customers and market dynamics.
Identify key stakeholders, remove bottlenecks, and focus on the most compelling pain points to streamline your sales process and improve win rates.
Design an efficient, scalable approach to attract, nurture, and convert leads, reducing acquisition costs and driving predictable pipeline growth.
Quickly evaluate and sharpen your Ideal Customer Profile to reduce non-ICP leads by 30% and boost go-to-market precision.
Increase your average deal size by up to 20% with a pricing model that reflects customer value and strengthens profitability.
Accelerate deal closures by cutting sales cycle times 20% through focused stakeholder alignment and removing key bottlenecks.
Boost qualified leads by 25% and improve funnel conversion rates with a scalable, cost-efficient acquisition strategy.